HOCKEY FAMILY ADVISOR HAS BEEN IN THE HOCKEY ADVISING BUSINESS FOR MORE THAN A DOZEN YEARS.
We work with hockey players and their families to:
- support players’ decisions to help them leverage their skills for educational, athletic, and personal benefit
- improve their game and maximize their educational opportunities
We believe that athletic and academic dreams go hand in hand, and we help position players in the marketplace to reach their optimal potential. We work with a limited number of hockey players of each birth year to strategically help them plan their careers and ensure they receive appropriate placements to help them reach their dreams. Most of our clients attend prep schools, play junior hockey, or play for college or university programs in Canada and in the United States with the support of scholarships and financial aid.
We understand hockey from both a player and a team perspective. We’ve been there. Once you understand the process, and what’s really going on, the stress goes away.David MacDonald
At 17, you’re making a decision that will affect the rest of your life. It’s an adult decision and kids are truly not equipped. Every player is different, and we want to get yours on the right development path.Brad MacDonald
Our clients enjoy the benefits of the following placements throughout North America:
- U-16 and U-18 programs
- Major Bantam programs
- Major Midget programs
- Prep schools
- Junior Hockey clubs
- College and university programs, both NCAA and CIS (U Sport)
HFA was started in 2004 by David MacDonald, who wanted to ensure that his own sons, John, Brad, and Jacob, made the most of their hockey experiences. Today, David runs HFA, along with John and Brad, and they share their behind-the-scenes hockey knowledge with families just like yours.
They understand, because they’ve been there. They use their experiences, and the experiences of hundreds of past and present clients, to ease the pressure and help make sure players don’t close any doors.
Working with HFA is an investment in a young player’s future—an investment that pays for itself (often several times over) in scholarships, bursaries, and financial aid, in less than one year.
HFA WORKS ONLY FOR YOU
There are no secret commissions and no kickbacks from teams or schools.
It’s a new and contemporary way of thinking about your young player’s hockey career.