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Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


About 45 Days To Go


portraitSuitcoat100There are about 45  days to go until Fall Main Camps begin for most high level hockey programs…. some sooner.

At the conclusion of those Camps, there will be many surprises, many based on what occurs over the next while.

Over the next month and a half, I will be constantly reminded of something, the actor, Will Smith said a few years ago.

In an interview regarding upcoming movie opportunities, Will Smith’s comments included, “I’ve always considered myself to be just average talent and what I have is a ridiculous insane obsessiveness for practice and preparation.”

“My father used to say all the time, “Luck is when preparation meets opportunity.” So if you stay ready, you ain’t gotta get ready, and that is how I run my life. Just stay ready. Stay in shape and then you don’t have to rush to train before the movie starts. … “

No truer words were ever spoken.

Don’t ever  let anyone outwork you for something that you truly want.

Enjoy  this newsletter, and best of luck over  the next few weeks. Your future opportunities are your’s to grab hold of.

It’s up to you.

If you think we can help, drop me a line.


David MacDonald, SPAD
Hockey Family Advisor



Posted in Newsletter