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Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


Welcome To December’s Newsletter


portraitSuitcoat100I hope this latest issue of our newsletter finds you well, and that you are getting all set for the busy holidays.

‘Tis is the season when a number of families are reflecting back over the last year (including hockey), and wonder where the year (or first part of the season) ever went…., and of course, it is natural to wonder what the future will bring, as well.

I often remind players that in the game of hockey, as with most sports, it is important to focus on the short-term and the things that you can control, and often the future will take form by itself.

However, when it comes to hockey, and leveraging one’s skills, in order to receive an education, it is often the long-term strategic decisions which players and families make, which will determine whether one maximizes their possible opportunities.

As we begin to think about the New Year, ab=nd what us truly possible, I remind you to use your head to make such decisions, and not to allow ego to get in the way.

If you think we can help, please do not hesitate to drop us a line.

Wishing you, and your family, all the very best of this holiday season, I remain,


David MacDonald, SPAD
Hockey Family Advisor














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