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Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


Welcome To October’s Newsletter


groupstandingfornewsletterWelcome to our October ’17 newsletter.

With the new season underway, we are extremely busy with ongoing junior trades, and the movement of players at all levels of hockey, for various reasons.

It is beginning to get to the time of year when players who are considering prep school options for next year, need to begin to get their “ducks in a row”, and for those who believe that they need help getting to the proper spot, please do not hesitate to reach out to us to discuss that possibility.

Players are starting to get invites to various  summer showcase events. Everyday, we get asked by our clients, which are the best ones for them, and it truly is based on personal circumstances.

We suggest showcase events based on the things that we know about our player clents. For example, why would a player who wishes to attend a college for Engineering, attend an event that only has liberal arts and business school recruiters at it? Interesting, right!! Especially when another event is possibly occurring (on the same weekend) with 6-7 Engineering programs in attendance.

Knowing what we know about a player’s grades in school, might suggest to us the best events that match a client. Which events are attended by college recruiters which might be an academic match.

Keeping track of the colleges that we know will need a high impact right shot defenceman, as a 2019 freshman, might indicate which would be the proper event to attend to get seen by the most appropriate recruiter. These are the sorts of things that we can help with.

We often say, “It’s the things that you don’t know, that you don’t know…”.

We know the “ins and outs” of helping players and their families make the right decisions, and make the right choices, to maximize their chances of playing at the right U-18, Prep School, Junior, and at College programs. It’s our full-time work….. “it’s what we do…..”

Let us know if you think we can help you make the right decisions, to get noticed….., and we can discuss the possibility of working together.


David, John and Brad



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