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Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


Welcome To Our June Newsletter


Hello. and welcome to the latest issue of our newsletter.

portraitSuitcoat100It is becoming a very exciting time of the year, with so many spring and summer tryouts going on. Every  junior draft is now complete, and so teams are beginning to be formed.

I say “beginning”, as those entering junior hockey for the first time, are about to run into “a beast”  like they have never before experienced.

Junior Hockey is very different than other levels of hockey, and not everything is, as it appears, and in some cases roster changes and “tinkering” will take place right into 2018.

Perhaps, some of the most important considerations have to be made by those who will have the opportunity to play Junior Hockey. Remember that not every Junior League is created equal, or considered equal by colleges to recruit from (and it is most often not because of the level of hockey). There is truly a lot of things to consider, before having one’s “junior rights” assigned to a particular team.

A “Life Decision” indeed, which has the potential to determine what your future options may consist of.

We wish everyone the very best of luck in their choices this year, and sincerely hope that things go as planned.

We remind people that important decisions  need to be made by freshmen as early as in Grade 9, and there is nothing more important than ensuring that one’s school marks are as high as possible, as it makes the players future options more readily available.

We are still aware of several prep schools who have inventory available.

In this issue of our newsletter, we present our new Code of Ethics, which has been several months in the making, which will be adhered to in relation to all new clients, to ensure quality and guiding principles in the professional relationships, in which we enter into with our clients. As leaders in this industry, we urge all others to also adopt a similar code.

If you ever think that we can be of service, please do not hesitate to contact me at your earliest convenience. I can be reached at david@hockeyfamilyadvisor.com


David MacDonald, SPAD
Hockey Family Advisor



Posted in Newsletter