^ Back to Top

Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


Welcome To October’s Newsletter



With October almost expired, I look back over the past two months and shake my head, and wonder where the time has gone.

It has been an extremely busy time of year, with players trying out for various teams and being traded and moved about.

In the past two months, in addition to fielding hundreds of telephone calls, I have visited the rinks of prep schools, junior programs, universities and colleges throughout all of Atlantic Canada, Maine, New Hampshire, Massachusetts, Vermnnt, Ohio, Connecticut, New York, Pennsylvania, Michigan, Ontario and Quebec. My associates have been in most other states and provinces.

It is a time of year when players need to get into their groove(s), and become comfortable in the roles in which they have been asked to play, and to concentrate on positioning themselves to do the very best that they can do in school during the current academic year.

This is the time of year when we are continually reminding prep schools, junior and college/university programs about our clients, and where they are playing on a daily basis….. to ensure that they are on the radar.

For those players enrolled in prep schools and Midget and U-18 programs, this is the time of year that you simply need to concentrate on the tasks at hand. Although there are a lot of distractions….., it is truly just that….. “distractions”. Don’t worry about anyone else. Hockey is a mental game, and I caution you about getting sucked into the other games, at this time. Believe less than 10% of what you hear.

Players and families need to begin to think about admissions tests, and to begin making applications for next school year if they wish to attend a prep school in 2016-17. This is a very important time of year to make sure that things are in order. There are some strategic events and activities that players (wishing to pursue this option) should consider at this time.

It is also a time for those Junior-aged players (who are about to graduate high school) to begin to think strategically about a PG year or Junior hockey (and which leagues and/or programs) for next year. Having said that, next year should never interfere (or take priority) over this year’s performance.

In most cases, I suggest that if players take care to ensure they are “doing the right things right”, this year, then next year will (for the most part) take care of itself….with only wise decisions needing to be made.

If you are towards the end of your Junior hockey career, hopefully there are eyes on you over the next few months. Most of those final decisions will begin to be made in the coming months, with last minute opportunities even being offered in the summer and fall of 2016. Best to let them know of your level of interest sooner than later, especially if you are playing in one of the “less watched leagues”.

If you think we can help you leverage your hockey skills, and help you get on the radar, please do not hesitate to contact me at your convenience.

See you in the rink.


David MacDonald, SPAD
Hockey Family Advisor



Posted in Newsletter