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Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


Welcome To Our First Newsletter of 2015



This is our first newsletter of 2015.

As part of of my initial message of the year, I want to first of all wish everyone a Happy New Year. I hope that all your personal and hockey dreams come true for you this year.

I cannot  emphasis enough, the importance of proper planning…., and ensuring that the player keeps as many options open for as long as he can, as he advances through his young playing career.

Every opportunity to play at the next level is fabulous…., and every route has the potential to be a fantastic experience….., but not for everyone!!!

As I have always said…., there are no “right” or “wrong” answers.

What is important is that every player and every parent needs to know what is possibly in store, and what’s in likely jeopardy before some very important decisions are made.

Over the years, I have met dozens of players, who are at the very top of their game at  15 and 16 years of age, but are no longer playing hockey at  18 years of age, because of poor decisions……. and I have met many mediocre players at 15 and 16 years of age, who were able to keep the passion alive, and went on to play at the highest levels.

Between the ages of 15  and 18 years of age, about 75% of all players will make a decision that will limit their ability to ever leverage their athletic skills in the future. Some of those decisions will be consciously made…., and some not.

Some mistakes will be very subtle, such as deciding to play in the wrong Junior  league that is not congruent  with the player’s long term plans for school and athletics.

In many  cases, Midget vs. Junior vs. Prep School decisions will also be improperly evaluated based on poor data and the advice of people who “do not know, what they do not  know”……

There are very careful strategic decisions that need to be made…., if a player is to maximize his opportunities……

Not every path to success will be the same for every player….., nor should it be!!

We have helped hundreds of hockey players make important strategic decisions, and negotiate playing agreements at every level, including; Midget, U-18, {rep schools, Junior A , Major Junior (CHL), College (NCAA), and University (CIS).

We identify real opportunities and help put things together.

We could discuss how we can put our experience and knowledge to work for you.

Drop me a line, if you think we can help.


David MacDonald, SPAD
Hockey Family Advisor


Posted in Newsletter