^ Back to Top

Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


Welcome To February’s Newsletter


portraitSuitcoat100Welcome to this month’s hockey newsletter.

I hope that your hockey season is progressing as you would have hoped that it would, and that you are having fun and developing well, as you move closer to your academic and athletic goals.

This month, we have put together a few controversial articles, as well as some that are geared towards those players who are sometimes seen as being on the peripheral of the center of attention of the hype, but have an excellent opportunity to maximize their opportunities if they manage to keep a clear head, a solid work ethic, a positive mind, good grades and make some wise strategic decisions.

In the first article, I write about some of the difficult issues that players and their families can find themselves in without any knowledge or activity that they themselves may undertake.

As part of our commitment to helping ensure that the activities of our profession are kept to the highest of standards, I have provided information so that members of the public realize that they need to be very careful, as they prepare to get themselves ready to possibly play college hockey.

Everyday, I receive calls from parents who open the conversation by saying that they believe that they need to hire the services of a family advisor, because “all the other kids on their son’s team have hired one”. When I ask further questions, generally, they believe that they must enter into a relationship with an advisor because they other kids will “have a better chance of getting noticed”.

The truth is that nothing could be further from the truth.

In over half the cases, when someone enters a relationship with an individual who  calls himself a “family advisor”, it is the single worse mistake that they can make as their son attempts to go on and earn a college education while playing hockey, and in this newsletter I explain a few of the reasons why.

I hope you find this newsletter to be informative, and if you ever think we can help, please do not hesitate to write a note to me by clicking here.



David MacDonald, SPAD
Hockey Family Advisor



Posted in Newsletter