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Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


The Right Place….. at the Right Time……




It’s the time of year when hockey scouts and recruiters are begining to take notice of young players, as they move around, and teams are finalized and beginning  to settle in.

We have been very busy ensuring that our clients are being identified and given every every opportunity to be considered for hockey clubs and programs for future years.

One of the phrases that I often hear muttered by successful athletes is…. “I happened to be in the right place…. at the right time…..

I believe that can happen “by accident or through design“….. but most often by design…..

Drop me a line, if you think we can help.


David MacDonald, SPAD
Hockey Family Advisor