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Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


Welcome To Our First Newsletter of 2017



portraitSuitcoat100Welcome to our our first newsletter of 2017.

There have been a few changes within our organization, which are very exciting.

I am extremely pleased, and proud, of the fact that John MacDonald has now joined us, full-time, as an advisor, and as a full-fledged partner in our professional advisory firm.

Many will recognize John as my oldest son, who has worked part-time over the past few years for us, primarily during the summer months.

JohnPortrait100In the past John has been very involved in one-on-one counseling, on-ice training, and with administrative work with the College Hockey Atlantic Combine event, which is an event that we help organize each summer in Halifax.

John has grown up playing hockey at the highest levels. As a 5’8″, December-born player, he had his own set of unique challenges that required very strategic decisions, which led him to a US-based prep school, a Canadian Junior-A team (on which he eventually became it’s captain), and eventually onto play university hockey. In his spare time, he is currently also coaching a Major Bantam team in Canada.

Over the past couple of years, John has been involved as a support role within our firm, and he has built up a terrific number of personal contacts within the hockey community that far outreaches those, with whom he developed during his playing days.

Over the past 4 years, John has helped coach summer showcase events throughout North America, and has been on the bench with prep school, junior and college coaches from as far away as California, British Columbia, Florida and New England, and from everywhere  in-between, and he has worked with student-athletes from throughout North America, and from Europe, and Russia.StorefrontSigns

John welcomes those past contacts to reach out to him, and for any prospective  players and parents who think that they could use his help to contact him at john@hockeyfamilyadvisor.com.

As another recent change that has happened within our firm, we have just set-up a new office at 109 Ilsley Avenue (Suite 12-A), in Dartmouth, Nova Scotia, from where we will service all of our international clientele, and if you are every in the area, we invite you to drop by and have a chat.

If you ever think that we can be of assistance, please do not hesitate to drop us a line at info@hockeyfamilyadvisor.com.



David MacDonald, SPAD
Hockey Family Advisor






Posted in Newsletter