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Reach Your Full Potential


David MacDonald, and the Hockey Family Advisory staff, work with hockey players and their families to help identify opportunities in which players can leverage their athletic skills to receive immediate and future benefits, as they go about improving their game and expanding their educational opportunities.

“Our clients include young players who play at the prep school, major midget, U-16 and U-18 programs, Junior “A”, Major Junior and college hockey (both NCAA and CIS), levels throughout all of North America.”

We work with a limited number of hockey players of each birth year and help them identify and put in place a strategic plan to enable them to achieve their athletic and academic goals. We undertake promotional activities to help our clients receive proper placements.

Each fall, many of our clients attend prep school and college programs on scholarships and bursaries, enabling them to pursue their athletic and academic dreams, while positioning themselves for tremendous future opportunities.

In addition to the many academic and hockey questions, we help players and their families identify and negotiate the important things that should be taken into account by every student-athlete who is interested in playing at the next levels.

Please contact us if you think you could put our experience and expertise to work for you.


Welcome to May’s Newsletter


portraitSuitcoat100Welcome to another newsletter.

i hope that you had a good season, and are getting ready for the next. I have included some articles that i hope that you find helpful as you prepare during the summer months.

Many of you will have important decisions to make, and possibly have contracts to negotiate and execute. I want to remind you that in many cases, especially with Junior programs,  you will have just one chance to negotiate these contracts and so it is important “not to leave anything on the table”.  If you think we can help, please do not hesitate to contact me at david@hockeyfamilyadvisor.com

With the spring/summer in full swing, we wish you well in your training regiments, and in any showcase tournaments that you may be participating in.

See you in the rink.


David MacDonald, SPAD
Hockey Family Advisor


Posted in Newsletter